British summertime has never been the most reliable season of the year and 2016 is no exception. One week we’re experiencing a heatwave hotter than Barcelona and maxi dresses and strappy tops are flying out the door, to everyone frantically finding last season’s jackets and jeans. That’s why at Stylewise Direct you can be sure that you’ll be able to find the latest trends – wholesale ladies fashion-wise - whatever the weather this season.

Fashion is a fast-paced industry, with new trends and crazes appearing on the scene every week; sometimes it’s hard to keep up! This is why we’ve picked out some of the industry’s best tips to help you turn your start-up business into a successful fashion boutique.

How wholesalers bring retailers the hottest trends… fast

Operating a successful wholesale company may seem like a lot of fun; attending fashion shows, shopping for clothes all day; but as you know from your own retail outlets, it’s not all fun and games. Here at Stylewise Direct, we are always on the lookout for the latest trends and fashion craze. This is why we’ve decided to give you a glimpse of what it’s like behind the scenes at Stylewise HQ, and how we provide our clients with the latest wholesale ladies' fashion, fast.

If you’re thinking the Bardot trend is a recent style, you would be mistaken. As with most fashion trends, the Bardot dates back to the Regency and Victorian era. Off-the-shoulder dresses were the height of fashion in the early to mid-1800s with the likes of Napoleon’s empress, Eugenie, and her ladies wearing dresses designed by Charles Frederick Worth in 1855.

There is no denying the digital age is upon us. From what we eat, to the places we visit, the internet plays a huge role in our lives, and the fashion industry has taken full advantage of this. From style tips, first look trends, video tutorials, and of course online shopping, fashion is one of the most talked-about topics online. So make sure your fashion business is part of the conversation!